I know everyone has used that joke already, and I don't care!
Microsoft has pulled a u-turn on it's very restrictive DRM policies. Microsoft's console offering soured with gamers following details of online activation/verification restrictions announced during the run-up to E3 and at the expo itself. A console unappealing to consumers is unappealing to publishers, and thankfully Microsoft have not proved so arrogant as to continue on hubris.
It's certainly a predictable positive spin, but I don't feel it's actually dishonest. The realisation that you have to please your audience might seem obvious to the rest of us, but Redmond has shown an amazing lack of understanding in this regard recently. 'Metro' and now the Xbox having caused company to back down from decisions originally promoted as central to their products.