How to build an audience in 743 difficult steps

Rian van der Merwe goes over a number of the thought's Ive had while refining the format of my blog here. Its an interesting read I think for anyone who puts out public creative content of some form. There are some interesting perspectives that I hadn't considered.

When we do things the hard way, we invest in ourselves in the best possible way. We kick off an endless cycle of learning and mastery that helps us grow and lead fulfilling lives of purpose. When we take shortcuts, we become mere pretenders. We learn how to play the part, but there is no substance or continued growth. The instant gratification makes us build the house of cards ever higher, which brings anxiety about the whole thing coming tumbling down. Why would we shortchange ourselves like that?